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Adaptive bitrate, on every plan.

Each upload is transcoded into several quality rungs. The player measures the connection it actually has and picks one, then moves between them as conditions change.

HLSIndustry-standard streaming
81msMeasured mobile start, warm
LazyNothing loads until it is near view
FreeNot held back for a paid tier

Running on 32 Shopify storefronts today. Every logo links to one.

What it does

The parts that matter

Several rungs per video

Uploads are transcoded so the same clip exists at multiple resolutions and bitrates, and the player can move between them mid-playback.

Capped for phones

We hold the ceiling down on the first fragments so a phone never tries to pull a 1080p stream it cannot sustain, then lift it once playback is stable.

Warm start

The source is attached a few hundred pixels before the video reaches the viewport, which is what turns a multi-second first frame into a near-instant one.

Core Web Vitals intact

Posters are sized to their slots and the heavy player code is deferred, so the video rail does not pay for itself in layout shift.

Live on this page

Every format, running right here

Not screenshots. This is the same widget your storefront gets, with a real feed in it. Scroll it, tap a video, open a product.

Press play

The source is attached about 400px before a video reaches you, which is why it starts instead of buffering. Same engine, same page weight as a storefront.

www.arippula.com
Arippula, live today. Eight videos in one rail, none of them stalling.
How it works

Three steps, no developer

  1. Upload the file

    Any common format. You do not pick a resolution.

  2. We transcode it

    The rungs and the playlist are generated for you in the background.

  3. The player decides

    At view time, on the shopper's actual connection and screen.

On SwipeReel

Adaptive streaming is on the free plan, because a buffering video is not a feature worth charging for.

Usually elsewhere

This is usually sold as a premium feature in this category, often on a plan near $100 a month.

FAQ

Questions about delivery

Do I have to do anything to turn this on?

No. Every upload goes through it. There is also a quality setting on the widget if you want to hold a feed to a lower ceiling deliberately.

Where are the videos hosted?

In your own Shopify Files, served from Shopify's CDN. They stay yours.

Every review we have

What merchants actually wrote

SwipeReel Shoppable Videos UGC has transformed the way we engage with customers. The authentic user-generated content combined with seamless shopping features boosted both trust and conversions. Highly recommend for any brand looking to elevate its eCommerce experience.
Comfort ClubIndia · 16 September 2026
The ability to let customers check out directly from a video is brilliant. It makes the buying process so much smoother. I had a quick question during setup and the support team from ByteInfy got back to me right away. Highly recommend if you want to make your videos actually drive sales.
My Prisma TCGUnited States · 22 April 2026
Amazing app with powerful features! SwipeReel: Shoppable Video UGC made it easy to add engaging video content to our store. The support team is outstanding—quick, helpful, and resolved all our issues. Highly recommended!
Insane LookIndia · 20 April 2026
i used this app in my website. it is awesome my recomendation you should use this app.
Ramji SonsIndia · 9 April 2026

Try it on your own store

Install free, add a video, and see it on your storefront in minutes.